Hyundai’s Missed opportunity

December 30, 2010

Ahh ha!  Just as I hoped Hyundai is going to market the new Sonata Hybrid during the Sun Bowl in El Paso on Dec. 31.  It’s odd the local dealer’s website has 2010 models on the landing page, however, sales are up.  That’s a benefit of being the host city for the Sun Bowl.  Notre Dame vs. Univ. of Miami.  (Watch on CBS at 2:00pm Eastern)

They’ve filmed commercials touting the Sonata Hybrid’s technological advances.  The vehicle goes on sale in January 2011, according to Hyundai officials.

“The spot makes a point about how all technology evolves.  Hybrid Sonata capitalizes on the learnings of hybrid models that have come before it, and advances the technology so that it’s practical and affordable for a broader consumer audience – not just early adopters,” said John Krafcik, president and CEO, Hyundai Motor America.

You can watch the commercial here.

Surprisingly all of the Hyundai folks I’ve spoken to in El Paso this week know almost nothing about the Sonata Hybrid.  Perhaps, it’s because Hybrids are predicted to be a small portion of the company’s aggregate sales.  According to auto supersite sales of Hybrids were down 8.1% in 2010.

Either way, I suspected this day would come and go and Hyundai would miss out on having it’s first Sonata Hybrid sale on the last day of 2010.

Think about it.

Hyundai Sonata Hybrid blues

December 14, 2010

I hoped to be the first El Pasoan, Texas, and possible American, to own a Hyundai Sonata Hybrid. My plan was brilliant and a win-win for Hyundai. You see, Hyundai is hosting the Sun Bowl on Dec. 31 in El Paso. This years game pits Notre Dame vs. University of Miami, better know as “The ‘U’.”

Anyhow, I wanted to buy a Sonata Hybrid and have it presented/delivered to me as part of the game festivities. There are hundreds of Soldiers from my post participating in Sun Bowl activities. I’d wear a nice Army uniform and could drive off with a bunch of Soldiers in the car. It’d make for great tv:  war vet, wears blues, goes “blue” w/ Sonata Hybrid.

No Blue Drive for Christmas

But, alas, the executives at Hyundai have dashed my dreams. Actually, the probably never heard of my big idea. Sadly, they’ve decided to not have the Sonata Hybrid available until Jan. ’11. No tax credit for purchase.

This despite the official Hyundai USA website still claiming the car will be sold in “Q4 2010“:

SONATA HYBRID: Better technology makes for a better planet.

Hyundai continues their commitment to being the most fuel-efficient automaker on the planet with the first ever hybrid from Hyundai….

Available Q4 2010

Really, Hyundai, really?

Instead of Blue Drive…I just have the blues.

Can’t you at least make an exception for one vehicle to be sold on national TV on Dec. 31. I’m ready to buy.