Hyundai’s Missed opportunity

December 30, 2010

Ahh ha!  Just as I hoped Hyundai is going to market the new Sonata Hybrid during the Sun Bowl in El Paso on Dec. 31.  It’s odd the local dealer’s website has 2010 models on the landing page, however, sales are up.  That’s a benefit of being the host city for the Sun Bowl.  Notre Dame vs. Univ. of Miami.  (Watch on CBS at 2:00pm Eastern)

They’ve filmed commercials touting the Sonata Hybrid’s technological advances.  The vehicle goes on sale in January 2011, according to Hyundai officials.

“The spot makes a point about how all technology evolves.  Hybrid Sonata capitalizes on the learnings of hybrid models that have come before it, and advances the technology so that it’s practical and affordable for a broader consumer audience – not just early adopters,” said John Krafcik, president and CEO, Hyundai Motor America.

You can watch the commercial here.

Surprisingly all of the Hyundai folks I’ve spoken to in El Paso this week know almost nothing about the Sonata Hybrid.  Perhaps, it’s because Hybrids are predicted to be a small portion of the company’s aggregate sales.  According to auto supersite Edmunds.com sales of Hybrids were down 8.1% in 2010.

Either way, I suspected this day would come and go and Hyundai would miss out on having it’s first Sonata Hybrid sale on the last day of 2010.

Think about it.


North of the Border

April 2, 2009

After a harrowing landing in 40mph winds at the El Paso Int’l Airport, I’m here.  Fort Bliss.  Kudos to the crew of American Airlines Flight #555.

Lovely location.  Nestled in the shadow of North Franklin Peak, the weather is lovely in the spring.

North Franklin Peak viewed from Ft. Bliss lodging

North Franklin Peak viewed from Ft. Bliss lodging

Real Estate here is dirt cheap.  A dollar goes a long way.  Gas, today, was $1.96 for regular.

El Paso is a long way from Washington, D.C. (1,965 miles according to Google maps).  But I find it interesting that many of the streets that run East-West are named after presidents.

Here is a handy reference list for newcomers to Fort Bliss.  The post’s wikipedia entry is here.

I’m staying in the post’s hotel.  Free Internet, swimming pool, and continental breakfast until 9:30am.  It’s conveniently located withing walking distance of the MWR ticket office and Hertz rental car.  The base PX and Commissary are nearby too.

In-processing for officers is efficient.  You will need a car or someone to drive you around.  But many of the functions are in/around Building 505.  Be sure to have addresses of family to update SGLI and registration info to register a POV or personal weapon.

No worries…I won’t be making any forays into Juarez, Mexico.  Hope they’re safe from drug gangs South of the Border.