In a few weeks I’ll finish my academic requirements for Georgetown University’s Masters in Public Relations/Corporate Communications. Georgetown has an applied curriculum (Master of Professional Studies) approach to their program structure. Essentially, you learn something in class from the professor’s lectures & assigned texts; then you complete projects and writing assignments to actually demonstrate proficiency. In contrast, other programs focus on theory of communications and fixate on research.
So I’m thankful this holiday season for the following things I’ve learned:
1.) Effective communications brings good ideas to life
3.) A professional communicator’s personal code of ethics should exceed the standard of their employer
4.) Facebook is not evil nor is it only for millennials.
5.) When writing a speech remember that “nobody cares” so make it engaging and appealing to the ear (More tips here)
6.) Your classmates are a key part of your network (H/T Ashley Duque Kienzle)
7.) Social Media is so important to communicators that it can impact the outcome of presidential elections
9.) The most successful PR Professionals seem to have worked their way up the ladder in a variety of roles in a variety of cities (advertising, public affairs, branding, press secretary; nonprofit, agency, government)
10.) Achieving at Georgetown is similar to anything else in life. A positive attitude, strong teamwork, and good mentors are required.
I suppose this list is sorta boring. I guess that’s to be expected since I’m blogging on a Friday night during a holiday weekend. *shrugs shoulders*
Feel free to contact me if you have questions about Georgetown’s program. I think it was well worth it.