Ten Things I’ve learned at Georgetown

November 28, 2008

In a few weeks I’ll finish my academic requirements for Georgetown University’s Masters in Public Relations/Corporate Communications.  Georgetown has an applied curriculum (Master of Professional Studies) approach to their program structure.  Essentially, you learn something in class from the professor’s lectures & assigned texts; then you complete projects and writing assignments to actually demonstrate proficiency.   In contrast, other programs focus on theory of communications and fixate on research.

Real Public Relations is not "spin."

Taz didn't go to Georgetown!

So I’m thankful this holiday season for the following things I’ve learned:

1.)  Effective communications brings good ideas to life

2.)  Public Relations practitioners should think of themselves as persuaders (H/T Profs. Mike Long & Don Neal)

3.)  A professional communicator’s personal code of ethics should exceed the standard of their employer

4.)  Facebook is not evil nor is it only for millennials.

5.)  When writing a speech remember that “nobody cares” so make it engaging and appealing to the ear (More tips here)

6.)  Your classmates are a key part of your network (H/T Ashley Duque Kienzle)

7.)  Social Media is so important to communicators that it can impact the outcome of presidential elections

8.)  Nonprofits can benefit from skill-based volunteerism by communications professionals..Social Impact Communications (H/T Denise Keyes, Jen Gilman, Joy Bates Boyle)

9.)  The most successful PR Professionals seem to have worked their way up the ladder in a variety of roles in a variety of cities (advertising, public affairs, branding, press secretary; nonprofit, agency, government)

10.)  Achieving at Georgetown is similar to anything else in life.  A positive attitude, strong teamwork, and good mentors are required.

I suppose this list is sorta boring.  I guess that’s to be expected since I’m blogging on a Friday night during a holiday weekend. *shrugs shoulders*

Feel free to contact me if you have questions about Georgetown’s program.  I think it was well worth it.


My initial thoughts of Massive Multiplayer Online Games (MMOGs)

June 29, 2008

I did it!  I signed up for Second Life.

It’s interesting that Second Life has drawn the interests of major corporations for advertising.  I’m not sure that there is a good Return on Marketing Investment (ROMI)–thanks Don Neal–however, a few companies were able to get a bit of earned media for their efforts.  Read more: here, here, here.

Within the metaverse of Second Life there are people who are trying to make money.  One of the biggest money makers is selling clothing/costumes for avatars.  Here is a quote from a report on cnet.com about the burgeoning Second Life fashion industry:

More to the point, Second Life fashion is a huge business opportunity. It’s the biggest volume business–and the most profitable. Well-known designer Munchflower Zaius offers a reason: “The first thing you see when you come into Second Life? Other people wearing hot skins, hot clothes. It’s instant peer pressure. You want to look as good as everyone else.

In a world where everyone can be a sex god or goddess, why wouldn’t you want to? I’m just catering to it.”

And upon some research it turns out Second Life is available for Mobile Phones.  While I can’t see myself playing Second Life on my cell phone, I can understand the appeal.  Today many people play standard video games online with PS3, XBOX 360, and PSP.  I suspect it will continue to grow, especially if they resolve their software limitations.

AMERICA’S ARMY:

All I can say is this is a wonderful tool for recruiting and developing greater appreciation for the life of a Soldier engaged in close combat.  After playing the latest version, I discovered that this game is challenging and faaaaaaaaaaar more realistic than games of my childhood.  (Ikari Warriors, Rambo, Intellevision Armor Battle)

American\'s Army Logo