Hyundai’s Missed opportunity

December 30, 2010

Ahh ha!  Just as I hoped Hyundai is going to market the new Sonata Hybrid during the Sun Bowl in El Paso on Dec. 31.  It’s odd the local dealer’s website has 2010 models on the landing page, however, sales are up.  That’s a benefit of being the host city for the Sun Bowl.  Notre Dame vs. Univ. of Miami.  (Watch on CBS at 2:00pm Eastern)

They’ve filmed commercials touting the Sonata Hybrid’s technological advances.  The vehicle goes on sale in January 2011, according to Hyundai officials.

“The spot makes a point about how all technology evolves.  Hybrid Sonata capitalizes on the learnings of hybrid models that have come before it, and advances the technology so that it’s practical and affordable for a broader consumer audience – not just early adopters,” said John Krafcik, president and CEO, Hyundai Motor America.

You can watch the commercial here.

Surprisingly all of the Hyundai folks I’ve spoken to in El Paso this week know almost nothing about the Sonata Hybrid.  Perhaps, it’s because Hybrids are predicted to be a small portion of the company’s aggregate sales.  According to auto supersite Edmunds.com sales of Hybrids were down 8.1% in 2010.

Either way, I suspected this day would come and go and Hyundai would miss out on having it’s first Sonata Hybrid sale on the last day of 2010.

Think about it.