I found this video interesting. Factchecking is important in all aspects of Public Relations. What was apparently intended to be an image of Walter Reed Medical Center turns out to be an image of Walter Reed Middle School…an oops seen by a record audience of 39 million people. Though I’m sure it was only noticed by a few.
PR Spin here (campaign strategist blames the ad guy). Failure to properly execute Integrated Marketing Communications can result in crisis communications moments.