PR Factchecking

I found this video interesting.  Factchecking is important in all aspects of Public Relations.  What was apparently intended to be an image of Walter Reed Medical Center turns out to be an image of Walter Reed Middle School…an oops seen by a record audience of 39 million people.  Though I’m sure it was only noticed by a few.

Link to follow up on this posting here.  The original post from Talking Points Memo here.

PR Spin here (campaign strategist blames the ad guy).  Failure to properly execute Integrated Marketing Communications can result in crisis communications moments.

Advertisements

One Response to PR Factchecking

  1. […] post by majorman Share These icons link to social bookmarking sites where readers can share and discover new web […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: